TheSenior Marketing Manager - DigitalFullService Restaurants (Institutional)is responsible for shaping and executing the Division's global marketing vision, driving growth, and ensuring alignment with overall business objectives. This role leads cross-functional teams, develops innovative go-to-market strategies, and champions digital transformation and customer-centricity across the enterprise.
What You Will Do:
Strategy & Innovation
Partner with Digital and Divisional leadership to lead portfolio strategy for the Digital business to meet annual sales and profit objectives.
Identify segment trends and how they impact Ecolab and our customers, Translate identified segment insights into actionable market opportunities & requirements for digital solutions.
Manage pipeline process from ideation through commercialization.
Develop strategic roadmap for segment, Incubate and launch new business models (e.g., SaaS, IoT, digital platforms).
Identify portfolio gaps and initiate new innovation opportunities, supporting Phase Gate development and project management from conception to launch.
Develop a deep understanding of customer base and competitors.
Drive segment-specific innovation and renovation projects.
Market Analysis & Segmentation
Conduct research to identify potential customer groups and analyze data to understand customer needs and preferences.
Develop strategies to divide customers into distinct segments based on common characteristics (e.g., industry, size, behavior).
Monitor market trends and adjust segmentation strategies as needed.
Partner with cross-functional teams to understand the regulatory and compliance requirements in theInstitutionalvertical.
Go to Market
Define and deliver segment-specific marketing strategies and campaigns.
Develop segment value propositions and messaging guidelines, translating research and segment needs into actionable business insights.
Execute specific go-to-market actions that drive revenue growth by establishing strong positioning and value proposition.
Collaboration & Enablement
Work closely with Segment Marketing, Sales, Product Management, and key functions to drive results.
Develop sales enablement tools for multiple sales channels, including email campaigns, collateral, webinars, and presentations.
Partner with marketing communications to bring customer-facing programs to market.
Reporting & Optimization
Manage reporting and analytics on all programs to measure success and return on investment.
Track and report on campaign costs, performance, and ROI to understand channel and offer effectiveness.
Location:Napervill, IL or St. Paul, Minnesota
Minimum Qualifications:
Bachelor's degree
8 years of professional experiencein a business-to-business environment
Immigration sponsorship not available for this role
Preferred Qualifications:
MBA, preferably in Marketing
Strong verbal and written communication skills
Excellent verbal and written communication skills; ability to work well in a group as a solid team player
Ability to build and maintain relationships and coordinate projects across different functional groups regionally
Solid business acumen
Strong problem solving and analytical skills
Attention to detail; strong sense of urgency
Experience withwide range of marketing tools, including strategic and tactical product marketing capabilities
Annual or Hourly Compensation Range
The base salary range for this position is $133,700.00 - $200,600.00. This position is eligible for annual bonus pay based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.
Benefits
Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.Click here to see our benefits.
If you are viewing this posting on a site other than our Ecolab Career website, view our benefits at jobs.ecolab.com/working-here.
Potential Customer Requirements Notice
To meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:
Undergo additional background screens and/or drug/alcohol testing for customer credentialing.
Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.
Americans with Disabilities Act (ADA)
Ecolab will provide reasonable accommodation (such as a qualified sign language interpreter or other personal assistance) with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please visit the Recruiting Support link in the footer of each page of our career website.
Our Commitment to a Culture of Inclusion & Belonging
At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran.
In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA).
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.
Bachelor Degree
8 - 20 years
First (Day)
1
Yes
No
Yes
Yes
$133,700.00 - $200,600.00 / Annually
55107
Full Time
On-site
R00292222
Not specified
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