Job Description
Posting Information
Department: University Comms and Marketing-258000
Career Area: Public Relations/Communications/Marketing
Posting Open Date: 08/05/2026
Application Deadline: 08/11/2026
Open Until Filled: No
Position Type: Permanent Staff (EHRA NF)
Working Title: Social Media Manager
Appointment Type: EHRA Non-Faculty
Position Number: 20077757
Vacancy ID: NF0009943
Full Time/Part Time: Full-Time Permanent
FTE: 1
Hours per week: 40
Position Location: North Carolina, US
Hiring Range: $65,000-$75,000
Proposed Start Date: 09/28/2026
Position Information
A global higher education leader in innovative teaching, research and public service, the University of North Carolina at Chapel Hill consistently ranks as one of the nation's top public universities . Known for its beautiful campus, world-class medical care, commitment to the arts and top athletic programs, Carolina is an ideal place to teach, work and learn.
One of the best college towns and best places to live in the United States, Chapel Hill has diverse social, cultural, recreation and professional opportunities that span the campus and community.
University employees can choose from a wide range of professional training opportunities for career growth, skill development and lifelong learning and enjoy exclusive perks for numerous retail, restaurant and performing arts discounts, savings on local child care centers and special rates on select campus events. UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.
Primary Purpose of Organizational Unit
University Communications and Marketing protects and advances Carolina's reputation as the nation's first and best public research university. In partnership with leaders and colleagues across campus, the team is responsible for developing and implementing an integrated strategy to share the impact of our university's teaching, research and service that improves our state, nation and world. Areas within University Communications and Marketing include Web Planning and Production, Internal Communications, Development Marketing, Executive Communications, Strategic Communications, Marketing, Social Media, Creative Services, and the UNC Visitors Center.
Position Summary
The Social Media Manager will lead the strategic development, creation, management, and execution of social media content for the Chancellor and Provost. At the direction of and partnership between University Communications and Marketing and the Offices of the Chancellor and Provost, this role is responsible for utilizing social media strategy to elevate the visibility, voice, and thought leadership of the University's senior academic and administrative leaders through compelling storytelling, timely engagement, and platform-specific content strategies that advance institutional priorities and strengthen Carolina's reputation.
Minimum Education and Experience Requirements
Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Required Qualifications, Competencies, and Experience
The social media manager should have a bachelor's degree in marketing, advertising, public relations, communications, journalism, or a related field, plus at least two years of relevant professional experience. The manager should have demonstrated knowledge of social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok. In addition, the social media manager should have copywriting and editing experience for a brand, an interest in staying current on social media trends, and an ability and eagerness to work with others in University Communications and Marketing and across campus.
Preferred Qualifications, Competencies, and Experience
Experience managing social media accounts for senior executives, elected officials, corporate leaders, university presidents/chancellors, or other high-profile public figures using LinkedIn, X, Instagram, Facebook, YouTube, and emerging channels.
Experience in relationship building and directing subjects to help achieve success in developing engaging content that also reflects well on individual brand reputation. This content requires strong writing, photography, videography, and mobile content creation capabilities.
Experience with social media analytics, audience development, and performance measurement.
Ability to work independently, exercise sound judgment, and manage multiple priorities in a fast-paced environment.
Understanding higher education, public affairs, media relations, and reputation management.
Special Physical/Mental Requirements
No special physical or mental requirements for this role.
Campus Security Authority Responsibilities
Not Applicable.
Special Instructions
No special instructions for this role.
Quick Link
Posting Contact Information
Department Contact Name and Title: Shannon DeRespino
Department Contact Telephone or Email: sderespino@unc.edu
Office of Human Resources Contact Information: If you experience any problems accessing the system or have questions about the application process, please contact the Office of Human Resources at (919) 843-2300 or send an email to employment@unc.edu Please note: The Office of Human Resources will not be able to provide specific updates regarding position or application status.
Equal Opportunity Employer Statement
The University is an equal opportunity employer and welcomes all to apply without regard to age, color, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, or sexual orientation. We encourage all qualified applicants to apply, including protected veterans and individuals with disabilities.
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Job Tags
Permanent employment, Full time, Part time, Live in, Work at office, Local area